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Visiting Nurse Association of Northern NJ, one of the most established home care agencies in NJ, required a completely new marketing approach.
Research studies demonstrated that consumers were confused about home care options, and where to turn for help.
Satellite created a comprehensive “One Call” campaign in print, outdoor, radio, TV, and Web media that eliminates confusion and positions VNANNJ as the area home care provider of choice.
Calls increased by 23.5% within just six months.
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